Today you can buy two models of Bose OTC hearing aids online and program them at home: Bose was an early investor in the Lexie and saw an opportunity to pair their winning self-fit technology with Lexie’s experience in care In July 2022 Bose formed a strategic partnership with Lexie (one of my favorite affordable brands). It turns out that headphones and hearing aids require different levels of service. The brand quickly realized that they needed a partner with experience in healthcare to provide support to customers. The brand went to work, and three years later, they launched their product. In 2018 the FDA ruled that Bose could sell a self-fitting hearing aid without assistance from an audiologist. It means more competition, more innovation, and, finally, lower prices.
You can read more about the legislation here.Īs someone with hearing loss, these changes are very welcome. Over the last few years, the FDA’s mood around direct-to-consumer hearing aids has gone from very icy to increasingly warm. Times are changing and that’s good news for people with hearing loss. For decades the FDA has tightly controlled who could dispense and sell hearing devices. The answer from Bose has been simple regulation around hearing aids was just too complex. One question Bose has received for years: Today you can find Bose in luxury car speakers, $500 noise-canceling headphones, and sideline headsets. Amar Bose founded his company in 1964, and the brand has set the standard in audio ever since. There’s a good chance that you have a Bose speaker somewhere in your home.
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